Check in will actually begin Monday for those arriving the day before. There will be a check-in table at Embassy suites Monday from 2PM-7PM. Tuesday Check-in will open early at 6AM. If you need to check-in for a sunrise shoot YOU MUST CHECK IN THE DAY PRIOR. You will receive your booklet, check-in packet and any pre-sale items you have ordered. You may also register during check-in hours. If you are a student you must present your student I.D. upon check-in.

The Welcome Ceremony will have 3 speakers that will introduce you to the AmpSurf organization, give you insight into the industry future, and also give an introduction to the first annual California Photo Festival.

Group Portfolio Review Bring 8-12 images that you think best represents your work. This is a group portfolio discussion of everyone's work so that each person can get a wide range of "how-to's" for improving your techniques and your overall quality of work. Portfolio review is a way to get a professional's eye on your work for constructive pointers in a group setting. Jennifer Wu will give you her unique insight from a Landscape Canon EOL view.

Hanson lectures on his wedding and portrait photography tips and techniques. He will cover lighting, posing and marketing procedures that made him the success he is today.

Photographic images represent an interpretation of the light reflected from a scene, and optimizing the tonality of the final image is critical to producing the best result. In this session you'll see the best methods for optimizing dynamic range, tonality, texture, and contrast in your images. From Levels to Curves to dodging & Burning and so much more, you'll have a renewed confidence in your ability to produce ideal tonal adjustments for your images.

Group Portfolio Review Bring 8-12 images that you think best represents your work. This is a group portfolio discussion of everyone's work so that each person can get a wide range of "how-to's" for improving your techniques and your overall quality of work. Portfolio review is a way to get a professional's eye on your work for constructive pointers in a group setting.

Group Portfolio Review Juan Pons specializes in bird and nature photography. Bring 8-12 images that you think best represents your work. This is a group portfolio discussion of everyone's work so that each person can get a wide range of "how-to's" for improving your techniques and your overall quality of work. Portfolio review is a way to get a professional's eye on your work for constructive pointers in a group setting.

Hal discusses HDR photography techniques from camera gear and set-up to post processing in Adobe Photoshop, Lightroom, Photomatix Pro and various other software programs that help you get those incredible images.

Group Portfolio Review Bring 8-12 images that you think best represents your work. This is a group portfolio discussion of everyone's work so that each person can get a wide range of "how-to's" for improving your techniques and your overall quality of work. Once you go through some images Jim will be able to show you some of his techniques and his work in order to inspire you and help you create better images.

Group Portfolio Review Bring 8-12 images that you think best represents your work. This is a group portfolio discussion of everyone's work so that each person can get a wide range of "how-to's" for improving your techniques and your overall quality of work. Portfolio review is a way to get a professional's eye on your work for constructive pointers in a group setting.

First you will be able to show your work to former Playboy staff photographer, David Mecey, and the class and have a group portfolio discussion. He will help you identify your strengths and then set goals for how to improve through the week and photography future. Then once the class has gone through a few images, David will show you his lighting techniques used for his fashion photography industry. He will set the stage for his session on Wednesday which we hope you will join him for as well.

Fore!...The charity fund! After the opening ceremony meet Rick over at one of our premier local championship golf courses in Morro Bay to play an 18-hole round of golf with Rick Sammon. The price is $75 and will include a cart for 2 and an extra raffle ticket for the sponsor raffle. The first 3 to register can join Rick's 4some which is determined on a first-come first-serve basis. Please call the office to secure your spot. It's for a great cause so come and play!

Jack and Jane will take turns with 2 groups who will take turns setting up visual scenes with a variety of subjects in order to gather images for learning how to paint them later during the week using Photoshop CS5. Bring your lunch with you as this will be an all day event and restaurants are not too close by!

Jack and Jane will take turns with 2 groups who will take turns setting up visual scenes with a variety of subjects in order to gather images for learning how to paint them later during the week using Photoshop CS5. Bring your lunch with you as this will be an all day event and restaurants are not too close by!

Hanson lectures on his wedding and portrait photography tips and techniques. He will cover lighting, posing and marketing procedures that made him the success he is today.

There is so much that goes into creating a photograph, some of it at the forefront of our minds and some of it hidden away in our subconscious. In this presentation best-selling author Tim Grey will share his thoughts on creating photographic images that achieve your vision. This includes issues related to the original capture as well as the post-processing of your images. You’ll be informed, entertained, and inspired.

Group Portfolio Review Bring 8-12 images that you think best represents your work. This is a group portfolio discussion of everyone's work so that each person can get a wide range of "how-to's" for improving your techniques and your overall quality of work. Portfolio review is a way to get a professional's eye on your work for constructive pointers in a group setting.

Group Portfolio Review Bring 8-12 images that you think best represents your work. This is a group portfolio discussion of everyone's work so that each person can get a wide range of "how-to's" for improving your techniques and your overall quality of work. Portfolio review is a way to get a professional's eye on your work for constructive pointers in a group setting.

Group Portfolio Review Juan Pons specializes in bird and nature photography. Bring 8-12 images that you think best represents your work. This is a group portfolio discussion of everyone's work so that each person can get a wide range of "how-to's" for improving your techniques and your overall quality of work. Portfolio review is a way to get a professional's eye on your work for constructive pointers in a group setting.

A continuation of HDR 1. Hal will take you even further; removing the mysteries of the HDR software ad delivering some great tips, techniques, and procedures. Hal will also discuss a few plug ins to assist with final HDR creation.

workshop tba Group Portfolio Review Bring 8-12 images that you think best represents your work. This is a group portfolio discussion of everyone's work so that each person can get a wide range of "how-to's" for improving your techniques and your overall quality of work. Portfolio review is a way to get a professional's eye on your work for constructive pointers in a group setting.

Group Portfolio Review Bring 8-12 images that you think best represents your work. This is a group portfolio discussion of everyone's work so that each person can get a wide range of "how-to's" for improving your techniques and your overall quality of work. Portfolio review is a way to get a professional's eye on your work for constructive pointers in a group setting.

Bring 8-12 images that you think best represents your work. First you will be able to show your work to former Playboy staff photographer, David Mecey, and the class and have a group portfolio discussion. He will help you identify your strengths and then set goals for how to improve through the week and photography future. Then once the class has gone through a few images, David will show you his lighting techniques used for his fashion photography industry. He will set the stage for his session on Wednesday which we hope you will join him for as well.

Wine and Cheese

Sunrise captured in the picturesque vineyards of Paso Robles. As we get close to harvest time, it's a time for color and grapes.

Get up early and enjoy sunrise shooting with Rob Sheppard at the Elfin Forest emphasizing plants and flowers in 90 acres of pygmy oaks and sand dunes.

Learn, hands-on how to set up your panorama images during the best light of day! You will see different types of equipment set-ups to aid in being level and smooth for your multiple shots. Hal will also be lecturing on how to complete the stitching process later in the week.

sunrise workshop

If you need to check-in for a sunrise shoot YOU MUST CHECK IN THE DAY PRIOR. You will receive your booklet, check-in packet and any pre-sale items you have ordered. You may also register during check-in hours. If you are a student you must present your student I.D. upon check-in.

Lecture Put your best foot forward

There are two components to producing great retouching corrections to your images. The first is a knowledge of how to use the tools, and the second is an ability to use those tools with finesse. In this session you’ll learn how to leverage the power of Photoshop’s many tools for retouching your images, as well as some special techniques for applying challenging corrections. You’ll also get tips on how to improve your skills with the many retouching possibilities in Photoshop.

All about lights In this session, Helene will take you through the classic patterns of lighting and explain why they are important to shape the face and how they combine with correct posing to enhance each subject. Posing for individuals and groups will be demonstrated along with working with available and studio lighting. You will start in the lab to see examples and demos of the lighting, and then move into the studio where you can see first hand with professional studio lights.

Join Jack Davis with one of his more unusual subjects that he loves to teach and share! The iPhone is so popular right now and there are so many photography aps to try out and enjoy. See what Jack has found and uses on a regular basis. You will actually be shooting with Jack and seeing how each of his favorite aps work out in the field and why he uses this unusual technique! This is a set-up lecture for going out to shoot with him in the afternoon.

This session covers an understanding what Photographers need to know when working with art directors, graphic artists, and designers. Concentration will be on communication with their client, establishing proper workflow, understanding color space and bit depth, on line job approval with Photoshop's Web Gallery and getting the desired results on press with minimum waste

Listen to David talk about what it takes to move from being known as a 'glamour-only' shooter to work in the world of fashion & beauty for clients around the world. David will share his work from his years as a staff photographer for Playboy up through his current images for current clients. This will include what it takes to work with a client, how to work out a game plan for a shoot, including locations, lighting, wardrobe, models, etc. How do you retain a client once you land them, a strong portfolio, and grasping their needs.

The key to making a living today as a photographer, is having multiple revenue streams — regardless of what type of photography. Most photographers understand the idea, but don’t know how to actually do it. Join David H. Wells as he takes you through a two-part presentation exploring his solution. The issues that will be explored in the lecture include: • What are the four photographer’s problems that we all face? • David’s various income streams and how they proportionally contribute to his revenue (assignments, stock, workshops, print sales, grants, private teaching.) • What are the pricing issues for each source? • Resources (online) for exploring potential revenue streams Aimed at younger photographers trying to plot their career path and at established photographers trying to parlay their experiences into new sources of income. An intermediate or advanced level photographer would benefit the most from this presentation

Lightroom is the best all-around organizing and processing program for photographers according to instructor Rob Sheppard. Learn how to make the organizing module Library work for you.

Learn the tips, techniques, and procedures to create the perfect panorama. Whether capturing a large scene or acting as a megapixel booster, panoramas are a great tool to have in your kit. Hal will cover camera setup, camera support gear, the importance of the entrance pupil, shooting and more. After capture processing with Adobe Photoshop CS5 will be covered in depth.

HDR (High Dynamic Range) is a revolutionary technique that transforms traditional photographs into eye popping images, revealing a wide range of exposures and tones that bring a scene to life. Overcoming the challenge of photographing details in extreme highlights and shadows is possible through HDR processes such as tone mapping and bracketing exposures. Come discover the magic of HDR by joining the legendary Rick Sammon as he shares his favorite HDR images, and his personal techniques for creating them. Rick will provide a basic overview of HDR imaging, followed by a demonstration of programs and plug-ins, including Photomatix, Topaz Adjust and Lucis. If you're new to HDR, or would like to hone your existing skills, then this is the perfect inspirational and instructional lecture for you. (Thursday is Part 2)

How to build an incredible support team of creatives What it takes to have a team of great people working with you in order to create great images for major clients, including assistants, makeup/hair, wardrobe, and models.

Hanson has a few tricks up his sleeve for the professional photographer on how to get noticed in such a saturated industry. Find the "purple cow" in your business and make yourself stand out as one of the best. Hanson will talk about how he became noticed and what he does to keep his fame in the industry successful.

This class is for those who have a point and shoot camera and want to get to a good level of understanding of the features inside. You will learn the basics of the camera and then take it to the next level! Jacks goals for this class are: -Understanding your camera -Push the settings to their best limits -Tweak and enhance -Share with friends With these goals you may have to take a few sessions through the week to get everything you need!

Hanson Fong shows you how to create a professional portrait photo shoot. We will have members from AmpSurf to use as models as Hanson demonstrates face and body analyzing. With lighting and posing techniques you will begin to see how you can create the right emotion with the studio portrait.

Layer masking is one of the most powerful capabilities in Photoshop, allowing you to create advanced composite images as well as apply sophisticated targeted adjustments. This session will introduce you to the concept of layer masking, helping you build a solid foundation of knowledge that will help you fully understand even the most advanced layer masking topics. Starting with the basics and quickly building to composite images and simple targeted adjustments, this session will boost your layer masking confidence.

Helene will take you through her years of marketing her photography and art which helped her become a successful business woman in the industry. Between being a freelance photographer and artist and an industry educator she has been able to create a name for herself with tricks of the trade and knowing how to make the most of the contact and opportunities that come forward.

Learn how Jennifer uses Adobe Camera Raw for processing images, custom white balance, create extreme depth of field using Depth of Field Blending and how to get realistic images from HDR for landscapes.

Want to learn how to take video with your new video capable DSLR? Juan will teach you all the basics of video DSLR film making from capture, to editing.

Jack will then take you from the set-up lecture to the infamous Morro Bay Embarcadero where you will practice first hand shooting with your point and shoot camera or and/your iPhone and practice the techniques discussed in the lecture. Jack requests that you take either the point and shoot or iPhone lecture for this prior to attending this session. These classes are not limited to point and shoot cameras. Any camera can join in!

The Magic of Digital Landscape Photography. Rob Sheppard is the author of The Magic of Digital Landscape Photography. In this session, you will learn what is needed to create wonderful landscape photos and what you can do to make your landscape photography come alive.

Get out in the field with Hal and execute the perfect panorama. Bring a tripod and venture through Morro Bay's famous embarcadero to capture color and beauty along the bay.

Post-Processing Image Compositing and Masking in Adobe Photoshop after working in the studio with Jim.

“The camera looks both ways – in picturing the subject, we are also picturing a part of ourselves.” That’s Rick’s favorite photo philosophy when it comes to photographing people. In this presentation, Rick will share some of his favorite people pictures from his travels around the word, as well as technical and personal advice on photographing strangers in strange lands. Bring your gear. This is a hands on workshop.

The business of stock photography is no longer about leftover images sold for small fees. It has become one of the few growth areas in contemporary commercial photography. The key to making a living as a stock photographer is running your stock photography business like a business, not a hobby, as efficiently as possible. Digital technology can be the key to this efficiency in creating, archiving and disseminating images. David Wells is a completely digital stock photographer who will walk you through his entire workflow, from capture to licensing by end user. We will start with Wells showing his work and highlighting the various stock uses of images he has made throughout his career. Then he will give out and then carefully go over a series of handouts for you to keep, on the key points to running a stock business. He will detail how to access, critically evaluate and fit your work into different markets. Then he will detail his way of systematizing the way to make, edit, caption, copyright register, disseminate and track your images. It will focus on the key mechanisms for generating a decent revenue stream from stock photography. This class is for those at an intermediate or advanced level

Sit in on a photo-shoot with David After seeing and hearing about how David does it, watch as he actually photographs a model whom he has just met. At the end, he will talk about his workflow methods as he downloads the images in PS while talking about the color & sizing corrections for his work. How Photoshop should be your assistant, not the photographer! David is known for his candor and openness to answering any and all your questions. David welcomes questions about everything, so take advantage of this incredible situation!

Art for Photographers – Fine art principles apply every time we click the shutter and are the difference between “good” and “great” imagery. Things like composition, line, perspective, color harmony, rhythm, and focal point development can take a lifetime to learn but in this presentation Jane has organized and distilled the basics in an easy to see and understand manner. You will learn and see through many examples how great images are created and then, through creative processing and enhancements, are coaxed to reveal beauty beyond a camera’s ability to capture the contrast, color, detail and feeling of the people and world around us. At the end of the presentation Jane will share with you the top scoring award winning images from the Societies of Photography image competition through special permission from the SWPP.

Helene continues her lecture on marketing.

If you would like to be a part of the photo essay on AmpSurf.org you must participate in this preparatory session with David Wells the night before. He will go over the plan and details which will help you get a good workflow and overall idea of how the Photo Essay is to be put together. Venue is TBD.

with the weather on our side we will have an epic sunset with everyone on the beach with their tripods and cameras! There will be a designated area for everyone to set up their tripod in order for everyone to get a great shot of The Rock during sunset. There are usually interesting shore birds and surfers that come out to enjoy the evening as well. Instructors and volunteer assistants will help those who participate in the line-up. We hope to get a great shot of everyone on the beach and have that photo available for the attendees.

Capture some incredible light and some morning sea and shore birds fly during one of the most magical times of the day. You will learn some great techniques to capture motion in low light and have some beautiful seascapes as well.

Looking down and over the town of Morro Bay you will be able to to bring any camera to continue with Jack's educational goals for the week! This is a good follow-up shoot for Jack's point and shoot, iPhone, IR panorama lectures and seminars. You will be in a beautiful Central Coast Venue to capture some great light and some great landscapes

Get up early and enjoy sunrise shooting with Rob Sheppard at Perfumo Canyon emphasizing landscapes.

David will be setting up and enjoying the morning during sunrise and getting his AmpSurf photo essay participants ready for a great day shoot of the foundations members and teachers.

If you need to check-in for a sunrise shoot YOU MUST CHECK IN THE DAY PRIOR. You will receive your booklet, check-in packet and any pre-sale items you have ordered. You may also register during check-in hours. If you are a student you must present your student I.D. upon check-in.

Hanson will teach you how to "See" from the moment you meet your clients. This is the part 1 of this class where you will concentrate on photographing 1 person at a time and perhaps as a couple. We are focusing on getting the analyzing and body types down before moving to groups. Topics to include are: - Broad and short lighting, glamour, hair light, edge lighting, metering techniques and how to use a reflector.  - Mask of Face and analyze Facial features. - Basic Poses, A&B body types

Selections are the foundation of many targeted adjustments and other advanced techniques in Photoshop. While there are many great selection tools in Photoshop (which will be covered in this session), there are also many great techniques for creating and refining selections that don’t make use of the standard tools. This session will guide you through a wide variety of techniques for creating accurate selections, so you’ll be able to meet virtually any image-optimization challenge.

Explore your creativity via greeting cards, book marks and small personal art. In this class we will work with certain tools in the Photoshop and plug-ins. In addition, we will learn to make our own templates, Photoshop actions, and to use layers and masks to aid in our creativity. All of this information will lead us to add on sales and marketing tools for our studios and businesses.

Learn all there is to know about working with the Canon Speedlight flash system. Whether simple fill flash or an 8 strobe setup, Hal will provide you with all the necessary theory, tips, techniques, and procedures.

Jim will share his compositing techniques from start to finish using several photographic elements to create the multi-image photo-illustration. Emphasis will me on the creative use of Layers, Layer Masks, Blend Modes and type to montage images into a easy formula for creating the final art.

Portrait Retouching / Skin Techniques – Everybody’s got it and everybody wants it to look great! Join Jane and learn how professional retouching artists make people look their best – at any age – with complete control and confidence over the many retouching tools available in Photoshop. Learn how to remove spots, lift droopy jawlines, sculpt lighting, blend skin tones, work with wrinkles (without destroying the subject’s character) and produce beautifully textured skin that looks natural. Receive a retouching check list that Jane put together during her 30+ years of retouching “everybody” that you can use as guidance whenever you’re not sure of what to look for.

You will learn to tell a story of the organization's experiences with photographs. See how AmpSurf.org teaches and interacts with American Vet amputees and their students on the beach and out in the surf. Photograph their faces as they feel the incredible sensation of learning to surf! David will help you create a story that you can then present to AmpSurf, clients or just your portfolio. Follow him all day to shoot and create a full story. Students will learn to write a proposal for a photo-essay, the first step towards funding, exhibiting and publishing a project. Wells will share examples of proposals that have earned him exhibits, publication and grants. The class will explore various types of funding, how to apply and what is expected of the photographer. You must participate in the Wednesday night prep workshop in order to join in on this great event. You will only benefit from David's workflow if you follow him for this streamline workshop.

Learn how to take your wildlife and bird photography to the next level. In this seminar, Juan will cover techniques on attracting wildlife, getting close (safely) to wildlife and creating the perfect image.

For those of you who are following the point and shoot week's goals: -Understand camera- Check! -Push settings- Check! -Tweak enhance -Share with friends This is the follow up class you need! Jack will take you through Photoshop Elements and show you how to tweak, enhance and create great images out of your week's photos. He will then show you how to make a quick slide show so that you can share your images with friends and family.

Lightroom connects you with your photographs, not a computer program. Rob Sheppard will give you the tips and techniques that will make Lightroom's Develop module do wonders for your photographs.

Lecture starts at 10:15 Continue learning the Canon Speedlight flash system. Whether simple fill flash or an 8 strobe setup, Hal will provide you with all the necessary theory, tips, techniques, and procedures.

Once you understand the basics of layer masking for creating composite images or applying targeted adjustments, a whole new world is opened to you. In this session you’ll learn advanced techniques for creating and refining layer masks, and see some of the more powerful ways you can employ layer masks to produce creative photographic images.

In this inspiring presentation Jennifer will share tips and techniques for nature photography. Learn about how to scouting for locations, the five elements of composition and lens choices for creating visual impact.

Now that you are shooting video with your DSLR how do you take it beyond the basics? Juan will show you how to improve your videos with professional-level techniques, from camera movements, to recording the best audio.

Join Jack in the Light Workshops Lab and follow along while he teaches you WOW techniques in Photoshop. He will demonstrate his WOW actions for Photoshop CS5 and some incredible ways to enhance your photography and take you to the next level of your creative process. (Ends at 3:15 for a 15 minute break in between workshop sessions)

Close up and Macro. Close-up photography is a great way to work with nature. This session will give you a down and dirty look at what you need to get the most from close-ups, including why a macro lens is not your only choice for close-ups and how and why different focal lengths are important.

For those interested in studio lights there are very few systems equal to the ProFoto D1 Air. Learn what this amazing system can do to boost performance, efficiency, and consistency. Be sure to check for special show prizes.

The Complete Digital Photography Process In this session, Jim will cover the digital photography workflow from proper exposure through file archiving, Topics covered will include practical color management, Raw capture techniques, tethered shooting into Lightroom, and final archiving to DVD.

HDR (High Dynamic Range) is a revolutionary technique that transforms traditional photographs into eye popping images, revealing a wide range of exposures and tones that bring a scene to life. Overcoming the challenge of photographing details in extreme highlights and shadows is possible through HDR processes such as tone mapping and bracketing exposures. Come discover the magic of HDR by joining the legendary Rick Sammon as he shares his favorite HDR images, and his personal techniques for creating them. Rick will provide a basic overview of HDR imaging, followed by a demonstration of programs and plug-ins, including Photomatix, Topaz Adjust and Lucis. If you're new to HDR, or would like to hone your existing skills, then this is the perfect inspirational and instructional Sunday lecture for you. Bring your gear. This is a hands on workshop.

Come to this hands-on workshop to learn how to actually build an app to run on Apple's iPhone and iPad. We'll brainstorm a simple design, sketch out the user interface, and then build a working version. You'll see how to use Apple's development tools to build a simple, working app. We'll build an app that can display some of your photos in living color, on the iPhone and iPad screens. You'll learn whether this is something you might want to try yourself. If not, you'll get an idea what a development team needs to deal with to create the next great product. Bring your iPad, iPhone and or laptop, (or just a pad of paper)

Hanson will teach you how to "See" from the moment you meet your clients. This is the part 2 of this class and you will move into groups and gathering different body types to photograph together. Topics to include are: - Broad and short lighting, glamour, hair light, edge lighting, metering techniques and how to use a reflector.  - Mask of Face and analyze Facial features. - Basic Poses and Family grouping, A&B body types.

Take the images that you shot at the beach with David earlier in the day and have him help you choose the images that help create an incredible story about the people in AmpSurf. If you would like to donate your story to the organization we will assist you in helping AmpSurf create awareness of this awesome group!

Start time is 3:45 For those interested in studio lights there are very few systems equal to the ProFoto D1 Air. Learn what this amazing system can do to boost performance, efficiency, and consistency. Be sure to check for special show prizes.

Starting with the background, learn quick and easy techniques in Photoshop to “clean up” distractions, work on posture, bodies, clothing and hair before evaluating the subject for facial retouching. See how to fix teeth, remove glares from glasses and control the viewer’s eyes through painting with light.

Jack's second Photoshop workshop session will take you through Photoshop's Smart Objects workflow. Work your images non-destructively through the camera RAW or Lightroom interface seamlessly and have the most controlled, efficient workflow for your images.

You will meet with Juan Pons at a specific location TBA and then learn how to capture great bird photography with the light of sunset. Juan will give tips and tricks on gear, framing, camera settings and framing.

workshop

Canon Explorer of Light Jim DiVitale will speak about one of his popular topics to the SLO county public. We will also have a fundraising opportunity for AmpSurf.org during the event.

Join Rick Sammon on a sunset shoot on the beautiful central coast!

David will guide you through Farmers and help you "see" stock, lifestyle and photo essays. Take your time in what downtown San Luis Obispo is famous for.

Sunset and moving objects photography. Canon Explorer of Light, Jennifer Wu teaches camera techniques on moving subjects in degrading quality of light. From natural light to flash fill get some incredible images to take home.

Shoot side by side with Juan Pons and learn some great techniques and tips on how to take some amazing bird photos! With this early morning light you will see several types of shore and local birds. Bring your waders because you might just get a little more close and personal with some of the shore birds.

workshop

If you need to check-in for a sunrise shoot YOU MUST CHECK IN THE DAY PRIOR. You will receive your booklet, check-in packet and any pre-sale items you have ordered. You may also register during check-in hours. If you are a student you must present your student I.D. upon check-in.

Hanson shows you different methods to control and create the light indoors for portraits and weddings.

Appropriate sharpening can make a huge difference in your photographic images, and yet many photographers don’t have a solid understanding of what sharpening is or how to best employ it. In this session you’ll learn about the various issues related to sharpening, and will see how to use the best tools to produce the best results in a variety of real-world scenarios.

He Said, She Said In this session, commercial advertising photographer, Jim DiVitale, and portrait/event photographer, Helene Glassman, compare the similarities and differences between the digital imaging workflow between these two specialties. Topics include marketing and self promotion, lighting in the studio and location, job estimating, color management, Raw image processing, image enhancing, and final delivery and archiving.

Sit with Jack and learn the concepts and proper workflow for using your Infra Red cameras and camera functions (whether point and shoot or converted DSLR). You will see how to properly setup your camera to take stunning IR images and be able to create the IR Panorama. This is a prep seminar for the next two hours you will spend shooting IR Panoramas at the Sea Pines Golf Course where the green grass will be a perfect subject!

Hal will lead you through the digital workflow using Adobe Photoshop Lightroom 3. Come learn the real effectiveness and efficiency of this amazing program.

With Helene Glassman He Said, She Said In this session, commercial advertising photographer, Jim DiVitale, and portrait/event photographer, Helene Glassman, compare the similarities and differences between the digital imaging workflow between these two specialties. Topics include marketing and self promotion, lighting in the studio and location, job estimating, color management, Raw image processing, image enhancing, and final delivery and archiving.

David Wells will help you fine tune your photography. If you are putting together a body of work, a photo essay or just a few images for your personal portfolio, David will help you create a stunning body of work with a edit and eliminate procedure he has perfected over the years. Watch him go through your work and the work of those in the group so that you can learn how to be competitively critical for your growing body of work.

Portrait Retouching / Advanced Techniques – People buy pictures of themselves based upon “how does my body look?” and “what’s my expression?”. In this hands-on session you will learn how to get that body, face, hair etc in just the right place for maximum image satisfaction. These are practical profitable techniques that can be applied to anyone – fashion models to “real people”.

Learn about equipment choices for macro photography and how to take macro images. Discover creative compositions and unique subjects for close up photography! We suggest you take this lecture before taking the macro workshop in the afternoon.

The most effective images are those that connect with their viewers by telling a story. In this presentation illustrated with some of his best work, Juan Pons will show you the techniques you need to create images that tell a compelling story.

Lightroom Develop Workflow. Lightroom connects you with your photographs, not a computer program. Rob Sheppard will give you the tips and techniques that will make Lightroom's Develop module do wonders for your photographs.

After the Prep seminar, you will step outside onto the Sea Pines Golf course where it is green and ready for it's close-up! Jack will demonstrate how to set up your camera to take stunning IR images first then how to set up a great IR Panorama. You will want to take the seminar before coming out for this session and you will also want to follow up with the limited seating workshop at Light's Lab.

The camera looks both ways – in picturing the subject, we are also picturing a part of ourselves.” That’s Rick’s favorite photo philosophy when it comes to photographing people. In this presentation, Rick will share some of his favorite people pictures from his travels around the word, as well as technical and personal advice on photographing strangers in strange lands.

Watch and learn how Hanson Fong masters the outdoor light with various techniques and light shaping tools. You will go outside to the beautiful Mission in San Luis Obispo and see Canon Explorer of Light create beautiful portraits in an outdoor environment.

While each image deserves personal attention, the reality is there are many tasks that can be made more efficient through the use of automation in Photoshop. In this session you’ll learn how to use various tools for processing multiple images, as well as advanced techniques for creating, modifying, and utilizing actions. Along the way you’ll see many examples of situations where you can automate your workflow without compromising on image quality.

Learn about equipment choices for macro photography and how to take macro images. Discover creative compositions and unique subjects for close up photography! We will feature flowers from local nurseries as well as Dennis Sheridan's famous Critters! (Those who do not like snakes please take caution. There will be nothing venomous, poisonous or dangerous and will be professionally handled by Dennis and his assistants.)

New to Lightroom? Learn how to establish an efficient and effective workflow so that you can spend more time shooting and less time behind the computer. Juan will teach you the top tips and tricks for working quicker and more efficiently in Adobe’s digital darkroom product.

Black and white photography considered the cheap photography not all that long ago. Now it has come back as a beautiful and elegant way of picturing the world. Learn a bit about shooting black-and-white and how to get the best translation of a color world into black-and-white. You will learn how shooting color can get you better black-and-white images and how to get the best conversion from color to black-and-white.

learn to use light, shadow, and contrast to create compelling images of the human form. Hal will discuss the necessary studio techniques, lighting, interaction, posing, and more.

Most funding opportunities can be fit into one of three rough categories: Artistic, Photojournalistic, or Topic. The class will explore all three types of funding, how to apply and what is expected of the photographer. Students will learn how to focus ideas into viable projects and how to write out a project proposal. Wells will share examples of proposals that have earned him exhibits, publication and grants/fellowships. The class will begin by reviewing the students’ existing projects and then go through a series of exercises to further explore the students’ areas of interest. This will include explorations of different photographic styles, how to decide whether to work in Black and White or color, what are the potential funding sources for their work, etc. The class will then focus on specific strategies in pursuing grants such as: Partnering with a non-profit group to apply for the approximately 85% of funds that are only given to organizations and not to individuals. Learning to read the resumes, artist’s statement and acknowledgment sections of books by photographers who get funding, in order to follow the money trail. Important resources available in public libraries and on-line, most notably the Foundation Center, which has an incredible web presence. Formats for presenting your work to potential funders as a unified multi-image project on a single theme, whether deeply personal or primarily commercial.

Artistry Beyond Photography – Sometimes a photograph says it all and other times it’s just the beginning of something wonderful! Jane uses a variety of techniques, software programs and plug ins to bring out the fantasy just waiting to shine in special images that are made to be more than photography. In this presentation you will see her favorites and learn how to use them to put fantasy at your fingertips whether you’re stretching your creativity or making that “one for the window” image to get peoples attention and help them appreciate you for the artist you are.

Now that you have taken the first two sessions with Jack, take the images from the golf course into Photoshop and create your panorama! Jack will help you load your images into Photoshop to create a stunning final stitched image. There are only 16 stations available so reserve your spot now! We have room for 1 laptop portable table so long as you have all of the software preloaded and ready for the class.

In this informative and fun-filled presentation, Rick Sammon will begin by sharing his pictures from around the globe – some of which have appeared in his books and thousands of newspaper and magazine articles. For every image, Rick will share a photographic technique, digital darkroom tip, or a photo philosophy. He will cover seeing the light, controlling the light, playing with the light, HDR photography and some Photoshop Techniques. This is not just a slide show of pretty images. Rick is there to share what he’s learned over his many years as a professional photographer. After Rick “takes” us on a visual journey through the exciting world of digital photography. Rick will share some of his favorite Photoshop CS4 enhancements.

Sunset Workshop

Join Rick for a beautiful Sunset on the beach with horses! Rick will show you his interpretation on how to take the most dynamic photo of this very cool opportunity. Bring a flash because we will try to utilize as much of this opportunity as we can even when the sun is down! The additional 10 spots with Hal Schmitt are also now full but a waiting list is available!

As we get close to harvest, it’s time for color and grapes. Jennifer Will take you to a Paso Robles Vineyard and explore some awesome photography while the sun goes down over the vineyards. Perhaps you will have a bit of time to taste some wine as well!

Workshop

The stars fade as the light of day reflected in the surf slowly reveals Morro Rock. You are up and over looking the town waking up.

Get up early and enjoy sunrise shooting with Rob Sheppard at a location emphasizing plants and flowers of fall. Location TBA depending on weather.

Sunrise workshop

If you need to check-in for a sunrise shoot YOU MUST CHECK IN THE DAY PRIOR. You will receive your booklet, check-in packet and any pre-sale items you have ordered. You may also register during check-in hours. If you are a student you must present your student I.D. upon check-in.

Tim Grey has been answering questions from readers in a daily email newsletter for almost nine years. The Tim Grey Q&A Power Hour will put that concept into overdrive, with an opportunity for attendees to ask questions on the fly. To make things more interesting, there will be prizes for the best questions. So come prepared to learn, to ask questions, and to have fun. We’re predicting this will end up continuing for more than one hour….

Come learn the Canvas Mystique! Hal will discuss canvas basics, selection, and printing. He will then lead a discussion and demonstration of stretcher bar selection, coating/sealing products, and finally hand stretch and complete a canvas.

Fine Art Technology – In this session you will create an old fashioned hand colored photograph from start to finish, adding your own freehand brush art using Photoshop CS5's new painting features

Learn several ways to turn your color images into black and white. How to create a hand painted look to your images and more.

In case you didn't get to make it to the Light Lab for the hands-on IR panorama processing, Jack will do a 2-hour lecture on how he processes his images in Photoshop CS5 to make the perfect IR Panorama. You can follow along with your laptop or take notes as he presents his workflow. We will have some tables in the front of the room set-up for classroom style but it will be limited so get there first!

Once you have shot video with your DSLR, now what? Learn how to do simple editing of video, audio and music. You don't need thousand dollar programs or a steep learning curve to do it, too.

Starts at 10:15 This is a continuation on canvas stretching. You will be able to do a little QA as well as watch Hal construct a fine art piece and talk about the process of canvas stretching and printing.

The iPad is a valuable tool for the photographer and photography business.Dave will demonstrate a complete workflow from start to finish. You'll see how to import photos, review them, edit them, upload to the web, and then export them to your computer. You will be encouraged to interrupt, ask questions, contribute knowledge, and generally be part of the discussion. Dave will also lead a discussion of the trade-offs between carrying an iPad versus a netbook or full laptop. Issues such as size, cost, battery life, screen quality, and processing power will be covered.

Rick Sammon has been there, done that – and got the t-shirt! In this fun-filled presentation, Rick will share his favorite travel pictures and stories from the Arctic, Antarctica, Papua New Guinea, Galapagos, Brazil, Namibia, Botswana, US National Parks and beautiful Croton-on-Hudson, NY! Photography techniques will be interwoven into this fun-filled and informative presentation

The sun rise reveals a small quiet beach town with bluffs and tide pools. From several viewpoints Morro Rock can be seen 5 miles south.

Sunrise Location TBA

Today's photographer has amazing print capabilities at their fingertips. Hal will cover the essential information to create the perfect print. From color management to ink to media to workflow Hal will give you everything you need.

How to make digital collages of your images, using high ISO and software for noise reduction, how to use tone mapping and smart objects for enhancing your images.